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Artificial

5TH EDITION

OCTOBER 1

H-FARM CAMPUS, TV

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SUPERNOVA AGENCIES is back for its fifth edition. A major milestone for the event that brings together the brightest minds in the Italian agency landscape.

Artificial. A word that means so much more than just technology. It shapes the way we work, make decisions, develop processes and envisage growth. It encompasses automation, as well as models, relationships and identity. It’s about the increasingly blurred line between what is generated and what is truly unique. In a world where everything feels replicable, what truly sets an agency apart?

600+
attendees

Join the go-to event for those leading the Italian Agency world.
Keynote Speakers

Meet and connect with the leaders who are shaping the future of our industry.
New Perspectives

Attend workshops and sessions tailored for those who want to stay ahead of the curve.
Iconic Venue
An innovation ecosystem within Europe’s only campus where education, technology, and startups coexist.

Venue

For the fifth edition of Supernova Agencies, we are returning to THE BIG HALL, located inside the most iconic building on the H-FARM Campus. We are back where innovation runs deep and where the wethod app was born. For one day only, this space will be brought to life by founders, decision-makers and agency professionals, all coming together to explore the things that are truly changing the way we work.

Speakers

Exceptional speakers from the worlds of communication, marketing, and innovation will take the stage to share ideas, stories, real-world case studies, and much more.

Simon Wardley

Founder @ SWARDLEY MAPS LTD

Ricercatore e Strategist britannico, è noto per aver ideato il Wardley Mapping. Già CEO e advisor per startup (successivamente acquisite da colossi tech), Simon Wardley è uno speaker abituale in conferenze internazionali ed è stato inserito per due volte da Computer Weekly tra le 50 figure più influenti del settore IT nel Regno Unito.

Francesco Marzoli

AI Chief Creative Officer & Partner Sileent.com

Leads AI-driven video production at Sileent.com, bringing experience across Disney film productions, CGI/VFX, and campaigns for IWC, Panerai, and other luxury brands.

Valentino Magliaro

Italy Country Launcher @ Canva

Valentino Magliaro is the Country Launcher for Canva in Italy, where he leads market expansion, adoption, and the growth of the group's creative tools. Selected by 44th US President Barack Obama as one of the Obama Foundation’s global Civic Leaders, he was also named among Forbes Italy’s Top 100 Under 30 in the "Social Entrepreneurs" category. He is the founder of Humans to Humans, an edutainment company that develops educational projects centered on personal development and environmental sustainability.

Diletta Huyskes

PHD @Università degli Studi di Milano and co-CEO @Immanence

Diletta Huyskes is a Postdoctoral Researcher in Philosophy and Technology at the University of Milan, focusing on the ethics, culture, and social impact of artificial intelligence and automated technologies. As co-CEO and co-founder of Immanence, a company that assesses the ethical risks of digital technologies, she serves on the board of Privacy Network and is a member of the European Commission’s AI Act Advisory Forum. Previously a researcher at FBK and Utrecht University, she is a member of the ethics committees for the Veronesi Foundation and IGF Italia (UN). She is the author of the book Tecnologia della rivoluzione (Il Saggiatore, 2024).

Matteo Roversi

Co-Founder di Cosmico e Play New

Matteo Roversi has over fifteen years' experience helping major corporations and fast-growing scaleups evolve their strategy, brand and culture. He is the co-founder of Cosmico, a talent platform that connects organisations with independent technology, design and marketing professionals through the talent-as-a-service model. At Cosmico, he heads up Play New, the business unit that collaborates with organisations to reimagine their leadership, products, and business models for the AI era. He is also the author of Work After, a newsletter and podcast that explores the future of work.

Giorgio Soffiato

Managing Director @ Marketing Arena

Giorgio Soffiato is the Founder and Managing Director of Marketing Arena, a digital marketing agency. He currently teaches at various Italian and international universities: he is an Adjunct Professor of Digital Marketing at the University of Padua, an Adjunct Professor at Trinity College Dublin, and a Fellow at SDA Bocconi. He previously served as a researcher for Venice International University and as an Adjunct Professor at Ca’ Foscari University of Venice. He is also the author of the book “Marketing Agenda: Strategie e strumenti per il manager dell'era digitale.”

Manuela Ronchi

Founder & CEO di Action Network e Co-Founder di Orbits, Dialogues with Intelligence

Manuela Ronchi is a 21st-century communication designer, an architect of the infosphere, and the founder and CEO of Action Network and ONBIT. As a leading voice in strategic communication in Italy and an active startup investor, she transforms content into semantic and experiential capital through unconventional strategies. In 2024, she co-founded the format Orbits – Dialogues With Intelligence with philosopher Luciano Floridi, which explores the impact of artificial intelligence and the digital realm, guiding companies through their technological transformation at the intersection of ethics, philosophy, and innovation.

Luca Morena

Co-Founder & CEO @ Nextatlas

Co-Founder e CEO di Nextatlas, la piattaforma di cultural foresight basata su AI che anticipa i cambiamenti culturali a partire dai comportamenti degli early adopter. Filosofo di formazione, con un PhD in filosofia, Luca Morena ha trasformato un'intuizione teorica in una tecnologia della conoscenza e della previsione usata oggi da brand globali come Mondelēz, Barilla, Stellantis, Luxottica e Ferrero. È autore della newsletter Cultural Drifts, dove indaga il rapporto tra tecnologia, cultura e significato, ed è regolarmente guest lecturer al Politecnico di Milano, allo IED e alla YACademy. Ha co-fondato ForeSound, layer di intelligenza culturale per l'industria musicale. Il suo lavoro unisce filosofia e intelligenza artificiale per leggere il presente in anticipo, con un approccio che mette la cultura al centro della previsione.

Federica Mutti

Founder & Head of Content @ MARM Venture

Federica Mutti unisce il percorso da Content Creator, da sempre affezionata ai temi del lavoro e del benessere, e imprenditrice in MARM Venture (MUNU Srl), agenzia di comunicazione digitale per PMI nata nel 2023. 
È nata e cresciuta in Brianza, dove tra sport, lettura e sketch di fumetti, sognava di crearsi un “lavoro creativo”. Laureata in Economia e Gestione aziendale e dopo un Master in Marketing e Comunicazione, il suo viaggio professionale è iniziato nel 2018, quando ha caricato il suo primo video YouTube – dando il via a un canale che in pochi anni ha raggiunto oltre 48.000 iscritti – ed è entrata nel mondo delle startup Fintech subito dopo l’università. Nel corso degli anni è stata consulente, formatrice in Academy Digitali e Master Universitari, creatrice di contenuti e autrice del manuale “Crescere con YouTube” con Hoepli. Ha collaborato con realtà come Adecco, Cisco, Google, Fastweb, Fiscozen e partecipato come speaker a eventi come Marketers World, Digital Innovation Days e Web Marketing Festival.

Vladimir Mitrovič

Creative Director & Co-Founder @Artetra

Vladimir is an Australian visual artist who has pursued a design career spanning over 26 years, specialising in brand identity and spatial/experiential design. Within Artetra, he leads the creative direction, intuitively translating complex concepts and contemporary dynamics into timeless visual narratives that capture the deepest essence of a brand. Integrating art, design and a multidisciplinary approach, his work ranges from branding to experiential design and architecture, through a continuous exploration of avant-garde design languages. Vladimir combines artistic vision and strategic precision to create projects defined by clarity, impact and lasting influence.

Cinzia Donà Mitrovič

Managing Director & Co-Founder @Artetra

With a career spanning industrial design, technological innovation, and business development, Cinzia coordinates complex projects, transforming strategic insights into solutions that generate lasting value by integrating design, strategy, and project leadership. Guided by an approach that combines analytical thinking with creative sensibility, she explores the intersection of brands, products, and experiences to build authentic and meaningful connections. Her background in interdisciplinary design and advanced manufacturing informs her rigorous yet open-to-experimentation methodology, which is focused on creating thoughtful, relevant, and enduring projects.

Tomas Barazza

Founder @ wethod, Managing Director @ Maize

An entrepreneur with over thirty years of experience in consulting and innovation, Tomas Barazza has dedicated his career to rethinking the evolution of organizational models. He is the creator of Supernova Agencies.
His vision is grounded in a strong professional background. After beginning his career at Andersen and working at Benetton, he joined H-Farm in 2006. There, he led startup incubation and contributed to the creation of Maize, an innovation design studio focused on strategy and organisational design.
In 2015, he founded wethod, a tech company that develops all-in-one software for creative agencies, consulting firms, engineering and architecture practices, and project-based organisations. Under his leadership, wethod was the only Italian company to be featured by Corporate Rebels in their 2024 Top 50 'self-managing companies leading the change'.

Agenda

A jam-packed schedule of keynotes and strategic insights, currently being finalized. Check out the first confirmed speakers and stay tuned as we reveal more names taking the stage at Supernova 2026.
TO BE ANNOUNCED
Morning
Thematic Workshops
Find out more →
Dedicated RoomsIn-depth sessions designed to explore vertical trends and technologies through the lens of our partners.
Afternoon
Keynote Speeches
Big Hall
An afternoon of talks, networking, and inspiration for anyone facing the daily challenges and creativity of agency life.

Workshop

The morning kicks off with Supernova Agencies workshops: practical and interactive sessions dedicated to those who want to experiment with new tools, discuss work methodologies, and discover concrete solutions applicable to daily agency work.

wethod Open House

11:15 - 12:15
wethod clients are invited to explore the latest innovations we've been working on in recent months: we'll discuss upcoming releases, gather your feedback, and leave no question unanswered!
Sold Out

wethod Demo

10:00 - 11:00
If you want to discover the wethod world, don't miss the opportunity to get free platform demos. You'll have the chance to delve into the fundamental aspects of the software that has revolutionized the management of over 80 creative agencies in Italy!
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Partner

Agencies' Lack of Proposition: How AI Won't Save You from Failure

10:00 - 11:00
Matteo Zambon
Product Evangelist @Stape, Co-Founder @Tag Manager Italia
Offline purchases and conversions, navigation paths that touch up to 500 different touchpoints, ad-blocking systems and the rejection of tracking cookies create an average 25% discrepancy between actual conversions and conversions reported to ad platform algorithms. The result is that without a data enrichment process (a system for collecting more detailed information about users and customers), campaigns, strategies, and budgets will never reach their maximum possible performance. In this talk, we'll show how server-side tracking can improve attribution and campaign performance for your clients (in a privacy-compliant way).
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Partner

The new era of Customer Communication: WhatsApp, AI Agents, and Voice

10:00 - 11:00
Maria Fornell
Global Partner Manager @ Spoki
A hands-on, interactive workshop where participants will use a card game to learn how to design WhatsApp automation flows based on real-world use cases. During the session, we will explore how to integrate AI Agents and Voice Agents to create seamlessly connected omnichannel strategies that support marketing, sales, and customer care throughout the entire customer journey. The goal is to provide a concrete, immediately applicable approach to designing intelligent and effective conversational experiences.
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Partner

Branding in the AI era

11:30 - 12:30
Philip Grasselli
Canvassador
How to evolve, amplify, and communicate a brand in the age of AI. A hands-on workshop to discover all the Canva features for your work.
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Partner

Titolo

11:00 - 12:00
S
Work
Body
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Partner

Being a partner of Supernova Agencies means actively taking part in the conversation that is redefining the future of our industry. It is the privileged space to connect with the decision makers and founders of Italy's most prominent agencies. An ecosystem of organisations that share our vision and help make the event the definitive reference point for the entire industry.Essere partner di Supernova Agencies significa partecipare attivamente al confronto che sta ridefinendo il futuro del nostro settore. È lo spazio privilegiato per connettersi con i decision maker e i founder delle più importanti agenzie italiane. Un ecosistema di realtà che condividono la nostra visione e contribuiscono a rendere l’evento il punto di riferimento per l’intera industry.


With over 200,000 clients — ranging from digital agencies to businesses — Stape is one of the world’s most widely used platforms for implementing server-side data tracking solutions for websites, apps, e-commerce, and advertising campaigns.
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Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.
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Spoki is the customer communications platform that helps companies turn every conversation into a growth opportunity. Using WhatsApp, AI, Voice, SMS, RCS, and email, it automates marketing, sales, and customer care, creating personalized, omnichannel, and high-impact experiences across the entire customer journey.
Learn more →
Siamo gli specialisti in finanza agevolata per le imprese che vogliono crescere. Endostree Incentive unisce l'AI e l'affiancamento di un consulente dedicato a un canone fisso e sostenibile: tecnologia avanzata, supporto umano, costi certi e pianificabili.
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3Bee è la nature tech company che, a partire da un approccio scientifico e tecnologico, realizza progetti di rigenerazione del territorio come le Oasi della Biodiversità e iniziative dieducazione ambientale dedicate.
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ll Calendario giornaliero pensato per le persone creative e curiose, che cercano una fuga dalla solita routine. Ogni giorno ispirazioni, curiosità, giochi e ironia, per 365 giorni davvero creativi!
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Accompagniamo persone e organizzazioni nell’esplorazione dell’altrimenti possibile.
Crediamo ci sia sempre un "altro modo" di vedere e fare le cose e condividiamo questa visione con i nostri clienti.
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H-FARM is a venture builder and promotes the culture of digital innovation.
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